Marketing is a business program. A typical day focuses on studying consumers and creating marketing solutions. Students work on real projects with real clients. To be prepared, focus on math, business, and technology classes. Develop your communication skills, and do well in all academic classes. Admission into college programs is competitive. To increase your chances, work toward Academic and Technical Honors Diplomas.
The typical student is a solid academic student who is able to work independently and meet deadlines. Students who enroll in Marketing are comfortable using a computer and are proficient navigating Microsoft Office software. The typical student is interested in a business career and is planning to study business or marketing in college. Students are capable of working alone on projects, working on a team, and working to help each other. Students are comfortable speaking in front of a group and are comfortable with leadership roles. Most students plan to go on to a 2-year or 4-year college and major in marketing or a business-related field. Some students plan to eventually own their own business.
Strategic Marketing provides an introduction to the scope and importance of marketing in a global economy. Projects will be focused on sports and entertainment marketing. Emphasis is placed on oral and written communication, mathematical applications, problem solving, and critical thinking skills as they relate to advertising/promotion/selling, distribution, financing, marketing information management, pricing, and product/service management. Students will study the basic principles of consumer behavior and examine the application of theories from psychology, social psychology, and economics. The relationship between consumer behavior and marketing activities will also be studied. Students completing this program as juniors may enroll in other career programs as seniors that compliment the skills learned. Seniors completing the program typically go on to post-secondary education in 2 or 4-year degree programs.
BUSN 101 Introduction to Business - Ivy Tech 3 credits - Testing is required. Qualifies for THD Priority Dual Credits.
MKTG 101 Principles of Marketing - Ivy Tech 3 credits - Testing is required. Qualifies for THD Priority Dual Credits.
The following courses will help prepare students for the Marketing program, college, and a career in the marketing field. These courses are not required but are recommended if available.